Class begins Summer 2027
David Mullaly sits at one of the most unique vantage points of any brand consultant. After 20 years leading some of the world's top brands, he changed careers to follow his dream of teaching high school science.
What he didn't expect was a front row seat to understanding Gen Alpha consumers with unmatched firsthand experience across 350+ students.
He brings these insights together with his experience accelerating brand growth. While at P&G and McCormick, he drove his businesses to the fastest growing brands six times across six brands.
And as a teacher, David has the unique skills to communicate in an engaging way that will work for you and your teams.
While David remains committed to teaching students from September through May, his summers are available for teaching your organization. Reach out today to discuss what you'd like your Brand Syllabus to include.
Offerings
One action-packed hour on the first-hand consumer trends David observed from students. Find out what drives intrigue, purchase, and loyalty for today’s youngest Gen Z and oldest Gen Alpha consumers to learn how to win this important cohort for your brand.
Just like a course syllabus lays out all the key parts of a course, our unique Brand Syllabus workshop will result in a clear one-page strategy for how your brand will grow. It can be easily shared and communicated across all stakeholders to make it crystal-clear what is required to ace your growth targets in the year ahead.
How do teachers get hundreds of students to understand a subject while your team may struggle to remember a three point plan? Learn from what makes teachers so effective with this workshop to make your strategy more memorable, more actionable, and more spreadable across your organization.
Meet the Instructor
David started his career as a chemical engineer, which helps explain why he now teaches high school chemistry. After graduating summa cum laude from Purdue University with degrees in chemistry and chemical engineering, he found a passion for brand strategy and driving growth.
David spent 16 years at P&G with experience across P&L ownership, Innovation, Advertising, Digital Media, Shopper Marketing, Sales, and Commercial Leadership up through the Senior Director level. He worked on some of the world’s most beloved brands, ranging in size from $100MM to over $3B in annual sales, with a consistent record of accelerating growth and winning share in every single assignment.
Following his time at P&G, David moved to McCormick, where he had the opportunity to work on the flagship Spices & Extracts business, achieving the fastest growth and first share growth for the brand in years. Next he led the Cholula brand for McCormick, making key strategic shifts that drove household growth and made it the fastest-growing brand across total US McCormick.
David consistently finds ways to grow his businesses faster and communicate clear strategic priorities. With his additional skill set as a teacher, this unique set of talents can work for you and your brand.
He resides in Hunt Valley, MD with his wife, Jen and their two kids. In his free time, he sits on the board for Paul's Place, an organization aimed at surround-services for Baltimore’s most vulnerable residents. He also serves on the executive committee and board for Carroll Manor Rec Council. And of course, he spends his days living his dream of teaching high school chemistry and physics at a top school in Towson, MD.
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